Internet Marketing and Entrepreneurship

 Internet Marketing and Entrepreneurship

The significance of segmentation, the power of personalization, and the impact of data-driven analysis are the three pillars of an effective email marketing strategy.	True
When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.	True
In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm" is an important as it results in a more clarity about the brand/product and creates a larger overall effect.	True
Market segmentation allows a company to understand the different behavioral patterns and decision-making processes of different groups of consumers.	True
This refers to a new information collected specifically for your purposes. Methods of primary data collection vary based upon the goals of the research, as well as the type and depth of information being sought.	Primary Data
In what step of marketing research implies that the researcher should have a clear concept and definition of the problem. The first step in the international marketing research process frequently incorporates a preliminary phase of assessing information needs and availability?	Step 1
This refers to a public information that has been collected by others. It is typically free or inexpensive to obtain and can act as a strong foundation to any research project.	Secondary Data
This refer to an intermediary who buys, takes title to and resells merchandise.	Merchant
This is also defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.	Advertising
In this step, the company has to choose on the different major media types like Newspaper, Television, Direct Mail, Radio and Magazine, Social media and consider different factors such as product, message and cost.	Choosing among major media types
How many specific factors are to be consider in setting the advertising budget?	4
This provides information about the features of a new product or service in order to initiate the decision-making process of consumers.	Informative Advertising
The objective of this classification aims to convince its audience of a certain belief that leads to action often buying products.  Persuasive advertising uses various techniques to appeal to the logical, emotional and ethical sides of the decision-making process.	Persuasive Advertising
This factors defines that a higher advertising budget may be set aside when the target market is interested in advertising information and do not mind being bombarded with ads.	Market Characteristics
This refers to a public information that has been collected by others. It is typically free or inexpensive to obtain and can act as a strong foundation to any research project.	Secondary Data
This refers to a new information collected specifically for your purposes. Methods of primary data collection vary based upon the goals of the research, as well as the type and depth of information being sought.	Primary Data
In what step of marketing research implies that the researcher should have a clear concept and definition of the problem. The first step in the international marketing research process frequently incorporates a preliminary phase of assessing information needs and availability?	Step 1
This category includes a wide variety of data on factors like size of the population, national income and principle sources, political and law regulations etc.	Political profile of the country
This refers to the International Development Association, created for the purpose of giving “soft” loans to the least developed countries, that is, long-term loans at very low interest rates.	World Bank
This is said to be a more serious restriction than a tariff because the firm has less flexibility in responding to it.	Import Quota
This refers a tax on products imported from other countries.	Tariffs
This includes government Statistics, Industry associations, Trade publications, Company websites.	Secondary Data
This refers to a market research conducted either simultaneously or sequentially to facilitate marketing decisions in more than one country.	International Marketing Research
This means that foreign exchange is scarce and that the government is rationing it out according to its own priorities.	Exchange Control
This refers to the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.	Marketing Research
It is said that the principal source of information is the _________________ of the trading nations.	Balance of payments statements
This is the term used to refer to government regulations bearing on foreign trade.	Commercial Policy
In this stage the market for a product will start to shrink.	Decline Stage
What is the third phase of international marketing research?	Information for global rationalization
According to this concept, many products go through a trade cycle wherein one nation is initially an exporter, then loses its export markets, and finally may become an importer of the product.	Product-Life Cycle
This refers to the financial side of international trade	International Payment System
This is said to be a key factor that must be taken into account before an export decides to enter a foreign market.	Structure of the competition
This stage is typically characterized by a strong growth in sales and profits and because the company can start to benefit from economies of scale in production.	Growth Stage
This includes In-depth interviews, Surveys, Focus groups, Social media monitoring.	Primary Data
This control, particularly, concerns with measuring spending efficiency. The ways to improve efficiency of various marketing entities like sales force, advertising, distribution, sales promotion and so forth.	Efficiency Control
This refers to the one of the major tasks of PR professionals is to find or create favorable updates about the company, its products and its people.	News
In this structure, this offers greater flexibility than the single-line-of-command structures already discussed and reconciles this flexibility with coordination and economies of scale to the strength of large organizations.	Matrix Structure
This activity refers to promoting understanding of the organization with internal and external communications.	Corporate Communication
In this stage, the continued growth of the company will warrant additional investment in marketing research, new product development, advertising and sales promotion and customer service.	Separate Marketing Department
This structure assigns worldwide responsibility to product group executives at the line management levels. The firm is segregated along product lines; each division is separate profit center with the division head directly accountable for profitability.	Product Structure
This refers to means to charge the price and hand-over the product and service.	Sales
In this structure, the company’s activities are separated in two units. One domestic and the other is international.	Geographic Structure
The purpose of this control is to measure the profitability of their various products, territories, customer groups, trade channels and other sizes.	Profitability Control
This major tools in Marketing Public Relations rely extensively on communication materials to reach and influence their target markets. These includes annual reports, brochures, articles, audiovisual materials and company newsletters and magazines.	Publications
This consists of a diverse collection of incentive tools, mostly short term., designed to stimulate quicker and/or greater purchase of particular product/services by consumers or the trade.	Sales Promotion
This structure offers greater flexibility than the single-line-of-command structures already discussed and reconciles this flexibility with coordination and economies of scale to the strength of large organizations.	Matrix Structure
This activity refers to Sponsoring various efforts to publicize specific products.	Product Publicity
This plans should be prepared for each individual promotion. Implementation planning must cover lead time and sell-in time.	Implementation and Control plans
In this stage, small companies typically appoint a sales manager, who manages a sales force and also does some selling. When the company needs marketing research or advertising, the marketing manager hires help from the outside.	Simple Sales Department
This refers to the time necessary to prepare the program prior to launching.	Lead Time
This refers to means to increase the sales.	Promotion
The purpose of this control is to ensure that the company achieves the sales, profits, and other goals established in its annual plan.	Annual-Plan Control
This control implies a critical review of overall marketing effectiveness in relation to broad and long-term objectives and firm’s response to marketing environment.	Strategic-Plan Control
Example of this tools are coupons, Cash refund offers (rebates), Price packs (cents-off deals), Premiums (gifts), Prizes (contests, sweepstakes, games), Patronage awards, Free Trials, Product warranties, The-in promotions, Cross-Promotions, Point-of-Purchase (POP) displays and demonstrations and Samples.	Consumer-Promotion tools
As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of different digital and online mechanisms.	True
MATCHING TYPE:
They paid content providers and technology companies to place advertising in front of the end consumer.	Advertiser
It was like running an affiliate store and the drop shipper acted as the mediator without ever touching the product.	Drop Shipping
A variety of companies use this type of business model including Uber, Lyft, Airbnb, Instacart, Ola, and many more. This model focuses on the specific needs of the customers and providing it for them when they want the product/service	On-Demand Model
Creating ________________ as a solution(s) to problems and or opportunities was another option. The key here was to find out wat the problems that companies were having.	Software
A partnership with the online entrepreneur that published content and the retailer who had the affiliate program.	Affiliate Marketin
Netflix, Spotify, Zipcar and even some newspapers like the New York Times are all examples of companies that charged a monthly fee or a _________________	Subscription Model
It consisted of having an expertise in one or more area(s) and provided clients with mentorship, leadership, and career advice.	Coaching
This model was a combination of being both premium and free. Online startups used this model in a variety of industries.	Freemium Model
It is an online business model that uses content to educate and market products and/or services.	Blogging
It was about assisting a company or potential entrepreneur with an area(s) of expertise.	Consulting
This is a great tool for showing you how people are interacting with your site in a much more visual way.	Hot Jar
_______is an affordable, easy to use website builder. It’s not a big hitter when it comes to design, but it certainly delivers on features.	weebly
A ______ name is your website’s unique address.	domain
This means adaption, and making appropriate changes in a product to match local perspectives.	Customization
In this stage, the customer develops enough interest in the product and starts searching information about it.	Knowledge
This means the objective statement would emphasize the satisfaction of a customer need.	Objective Term
There are how many product design strategies?	2
This means a new product is defined as one that is new to the host country, but not new to the international market.	Introducing a New Product to a Host Country
In this stage, the attitude of the customer regarding the products is important.	Evaluation
This means a new product is defined as one that is new to the host country, but not new to the international market.	Introducing a New Product to a Host Country
In this stage, the customer develops enough interest in the product and starts searching information about it.	Knowledge
What is the first step in adoption and diffusion of new products	Awareness
This means the objective statement would emphasize the satisfaction of a customer need.	Objective Term
Research on the subject shows that foreign product design strategy varies with this international marketing decision	Nature of product
This is required to be made on the basis of careful analysis and review.	Product Analysis
This means adaption, and making appropriate changes in a product to match local perspectives.	Customization
There are how many product design strategies?	2
This means producing a specialized product in another country in order to take advantage of the peculiar strengths of that country.	Foreign Collaboration
Nonlinear marketing strategies involve efforts to adapt the advertising to different platforms, and to tailor the advertising to different individual buyers rather than a large coherent audience.	True
One of the advantage of content marketing is that, it  allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email based advertising.	False
In the 2000's, the storage capacity of computer was still small enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker	False
Social Media Marketing can be used as a means of obtaining information about competitors and boost competitive advantage.	True
This techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.	SEO
The disadvantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them.	False
In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm" is an important as it results in a more clarity about the brand/product and creates a larger overall effect.	True
What was the first internet that was made by the US government?	ARPANET
According to Jaworski and Kohli, (1993), this concept requires organizations to be committed to a market/customer orientation that all parts of the organization should co-ordinate activities to ensure that customer needs are met efficiently, effectively and profitably.	Modern marketing
As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of different digital and online mechanisms.	True
Positioning and development of new product, test, and launch are part the marketing development strategies	True
Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.	True
Market segmentation allows a company to understand the different behavioral patterns and decision-making processes of different groups of consumers.	True
A content created and paid for by a brand to promote a specific product or service.	Sponsored Content
Benefit of Social Media Marketing is that, companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately.	True
Businesses often rely on individuals portraying their products in a positive light on social media, and may adapt their marketing strategy to target people with large social media followings in order to generate such comments.	True
Marketing has to be seen as the essential focus of all activities within an organization. It is the concept should lie at the heart of the organization, and the actions of directors, managers and employees should be guided by its philosophy.	True
Market segmentation allows a company to understand the different behavioral patterns and decision-making processes of different groups of consumers.	True
Parts of managing marketing efforts are: Organizing resources, implementation and control.	True
Marketing refers to channeling the gap between service and product providers to service and product seekers or also known as _________________________	way of satisfying needs
Transforming strategy into programs, managing Product Lines, Brands, and Packaging and managing Service Businesses and Ancillary Services are part of Implementing marketing programs.	False
It consist of the following:
1.      analyzing market opportunities,
2.      selecting target markets,
3.      designing marketing strategies,
4.      planning marketing programs,
5.      organizing, implementing and controlling the marketing effort.	Marketing Management Process
In the past, marketing involved traveling salesmen, while in modern times, marketing is more likely to involve television, the internet, and other forms of media promotions.	True
The interconnection of regional academic networks in the 1980s marks the beginning of the transition to the modern Internet.	True
It is defined as "the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling."	Marketing
Shipping and customer satisfaction would be included in sales to avoid the customer from reversing or unclosing the deal.	True
According to Jaworski and Kohli, (1993), this concept requires organizations to be committed to a market/customer orientation that all parts of the organization should co-ordinate activities to ensure that customer needs are met efficiently, effectively and profitably.	Modern marketing
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide.	True
What was the first internet that was made by the US government?	ARPANET
It is the process of grouping customers based on their similarities.	Market segmentation
It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies.	Internet
It is an approach to marketing that focuses on gaining and retaining customers through offering helpful content to customers that improves the buying experience and creates brand awareness.	Content Marketing
SEM starns for ___________________	Search Engine Marketing
This involves the placement of paid content that replicates the look, feel, and oftentimes, voice of a platform's existing content. It is most effective when used on digital platforms like websites, newsletters, and social media.	Native Advertising
It deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc.	Display Marketing
It is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers.	Affiliate Marketing
This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.	Video Advertising
These are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.	Digital Marketing Channels
It is a market strategy that involves using content as a means to attract customers to a brand or product. Requires extensive research into the behaviors, interests, and habits of the brand's target market.	Inbound Marketing
It is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections	Social Networking Service
It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.	Social Media Marketing
It is defined as "inclusion of products or brands within a digital game." The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner.	In-game Advertising
SEO stands for _________________	Search Engine Optimization
It is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.	Digital Marketing
It is all activities required to close the deal. Shipping and customer satisfaction would be included	Sales
It is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.	Social Media Marketing
It deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc.	Display Marketing
In comparison to other forms of digital marketing, this is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers	Email Marketing
This may include the use of one or more online channels and techniques (omnichannel) to increase brand awareness among consumers.	All of the above
Also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites.	SEM
They set priorities for business opportunities, concentrating on market segments within which they expect to achieve the best overall economic return from their product or service	Marketers
All parts of the organization should co-ordinate activities to ensure that customer needs are met efficiently, effectively and profitably.	True
It is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.	Search Engine Marketing